As crazy as it may sound, eFowl is a majorly successful company and they make all of their money selling chickens, farm animals, and supplies on the internet (and shipping them via the USPS). As we began redesigning their website they realized that they needed a rebrand to go along with it.
My goal in rebranding eFowl was to create an extremely modern logo that immediately connects a website user to farming and the products they sell. So, along with hundreds of other discarded approaches, I used a modular, geometric approach to the chicken that was immediately recognizable while still feeling stylized and modern. I also created a custom partial typeface to compliment the mark.