K23 Films Branding
K23 Films came to Fireant Studio in hopes of receiving a complete visual overhaul. They needed new branding and brand resources (stationery, brand guidelines book, font and logo packages, etc) and wanted to start from the ground up.
We were in agreement that if K23 was to be rebranded the new logo would need to be more striking and iconic than ever before. Aesthetically, I wanted to create something very geometric and angular, while still maintaining a level of abstraction. To start this process, I did initial design research on their competition, similar logos, and created a moodboard with the client to establish a style to pursue.
Then began the actual design phase. This revolved around an initial visual exploration of the primary elements of the logo (the “K” and “23”). During this phase we designed over 100 different visual styles and directions that we could take the K23 brand in.
Once I had those directions in place (and in a place where the rest of Fireant and I genuinely felt any direction would have led to a high quality logo), we invited the client in to discuss them. I led K23 through an interactive selection process that slowly narrowed down directions in a fun, collaborative way. This interactive activity is a great way to ensure branding clients feel included, involved, and heard during the process of creating a new brand for them.
Once K23 had selected a direction we began exploring and refining options within that visual style. We created another, smaller batch of logos that were more polished and allowed the client to make another selection. This selection evolved into the final logo. With that, we created a robust, in-depth brand standards booklet, print materials and stationery, a beautiful color palette, and a full brand package that K23 can now use everywhere they need it.
In the brand guidelines I also outlined the grid system that was used to create the logo. I clearly communicated to the client how it can be used, the typography that goes with it, the correct color scheme, and how to pair the logos with images.