RMI China

The Rocky Mountain Institute asked Fireant Studio to create a new website for their Chinese operations. This was a unique and challenging undertaking for us as we hadn’t previously created a website that had to take into account China’s strict firewalls, unique browsers, UI/UX expectations, or differing browsing habits. As the Art Director, my role in the project was to conduct extensive research into each of those elements and create a design that incorporated all of my findings. And in the development / QA phase we were able to reconnect with my research to test against the browsers and workflows that Chinese users would typically employ.

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